The ongoing climate crisis affects all lives on this planet, but everyone isn’t equally affected. In 2020, for the first time since 1988, we see an increase in extreme poverty by 115 million people. Towards the end of this year, the number of people suffering from food shortages is expected to have increased by 82%. This year has not only made us accept ‘the new normal’ but it has also given us a good example of who will take the hardest hit in a global crisis - whether it’s a Corona pandemic or a climate crisis.

Food shortages, floods, droughts…


When reading or writing about sustainable fashion and consumerism, I sometimes find myself confound on the usage of the notion of “wearing” versus “consuming” clothes and how its usage can change both the context and message being conveyed. What baffles me is whether we primarily consume or wear clothes? How do we really view and use our garments today?

The Cambridge dictionary’s definition of consumption is:

“the process of buying and using goods, or the amount that is bought and used.”

while “to wear” is defined as:

“to have clothing, jewellery, etc. on your body. “

Ultimately, we would buy…


1. Underwear — Organicbasics

This Danish brand knows how to make comfortable underwear with sustainability integrated into every process from design for quality, and durability to the selection of fabrics and the working conditions in their factories. As Organicbasics is a BCertified corporation (read more about BCorps here), you know that they can be trusted.

Ps. they even have a low impact website designed to reduce the electricity usage of its visitors(!)

2. Basic wear — The Classic T-shirt company

The Classic T-shirt Company makes exactly what the brand name promises — classic sustainable t-shirts with long or short sleeves to a reasonable price. Their organic cotton fabrics are prewashed to prevent…


Photo by Becca McHaffie on Unsplash

— How lockdown changed my relationship with clothes and stopped me from constantly wanting to renew myself

Spending approximately 95 % of my time awake accompanied by the same four walls has left me with many new realizations and habits. Now, slowly readapting (or rather adapting) to a new post-lockdown lifestyle, I realize that I have started to think differently about my clothes and how I dress.

Here are five thoughts and changes that I want to hold on to also in my post-lockdown life:

1. Wearing the same things over and over again

I guess that most of us have observed this pattern or change of routine. I’ve…


Walking into practically any grocery store today, you will encounter a wide selection of everything from fruits, shampoo, toilet paper to meat and dairy labeled with an ethical certification that is reassuring you that their production complies with certain standards, defined to limit the harm of people and planet.

On the contrary, when you walk into a clothing store, the “organic department” is nowhere to be found. Some brands might have their own brand-specific ethical garment-tags but ethical certification in the fashion industry seems to be less established among the customers, although they do exist! …


Thrifting is a great way to make you recognize and understand your own style better; how you actually like to dress, and what type of garments you feel the most comfortable wearing. It can sometimes feel overwhelming to enter the store of any fast-fashion retailer where collections and trends are renewed in a fortnight. It may even make you feel like you’re so out of style, that the only thing that can take your wardrobe back on a trend-track, is a major clothing investment. Entering a second-hand store, on the other hand, might leave you with the opposite experience. …


Whether you’re a fashion designer or consumer, you are shaping the future of a potentially sustainable fashion industry by the small decisions you make. Let me explain how.

Illustration: ROSIE MCGUINNESS

Already in the initial design process, designers and brands, make choices that will determine the length of a garment’s lifetime, its usage and ability to be reused, upgraded, remade, or recycled. But whatever choices that are made at this stage, the lack of circularity within the fashion industry is an issue that is equally shared between the supplier — and the consumer. The supplier is responsible for and has the power to…


One of the biggest structural challenges facing a sustainable transformation of the fashion industry is the constant strive for increased growth and profits. During the past decade, fast-fashion brands have been subject to particularly rapid growth; so when media and customers are calling for conscious clothing and environmental responsibility in the industry many fast-fashion brands opt for clothing donations or recycling as a means to demonstrate circularity in their businesses. So how would charity shops be supporting the fast-fashion industry?

Can fast-fashion be sustainable?

Let’s start off with the basics. How does a company grow? In order to increase profits, you can either; increase…


Synthetic textiles have many amazing qualities. They can be shaped in many different ways, they can be used to create certain textures and lasting garments that don’t stretch nor change shape or color, they are cost-efficient, and they are also easy to wash and maintain. And as a result of these varied characteristics, the development of the synthetic fibers revolutionized the fashion industry in the 1960s.

Since then, synthetic fiber textiles have paved the way for what we today like to call the “fast-fashion industry”. …


Recently, I have evaluated my clothing consumption and I have concluded — I’m a consumer, I’m trapped — but how do I get out?

The fashion industry, just like most other industries, is constantly striving for continued growth through an increase in sales and profits. With falling costs, and streamlined operation processes this is made possible and the fashion industry has gone from producing one collection per season to a new collection every other week. …

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